Lead Generation Campaign Management

The calls to action and methods of implementing a lead generation campaign are different than those which are geared to branding. This is the difference between providing impact but ultimately not arriving at an increased student number. On behalf of our clients we utilise search, ad networks, affiliate networks, affiliates, social media and blogs to produce quality leads. We utilise the ACES approach, evaluate the performance of competitor channels, develop a media plan, budget and manage the campaigns in order to generate sales opportunities for our clients. On a monthly retainer basis, we actively monitor each channel by lead volume, quality, price fluctuation and performance milestones, whatever appears to be underperforming we shift budgets from underperforming sites, search engines or keyword campaigns to those that provide better results. By optimising the lead sources continually it results in a more efficient budget spend providing the growth engine for your organisation.

Products & Services for the Operational Phase

• Lead Generation Campaign Management
• Strategical Content Management
• Social Networking
• Audio & Video Production